Paternidade Tech
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Paternidade Tech is a YouTube channel that explores the world of fatherhood in depth: from the joys and responsibilities to the everyday challenges, while also bringing news and tech tips for kids. [Channel link]
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Paternidade Tech is a YouTube channel that explores the world of fatherhood in depth: from the joys and responsibilities to the everyday challenges, while also bringing news and tech tips for kids. [Channel link]
For the visual identity, we developed a dinosaur mascot with a space helmet, symbolizing the journey of being a modern dad. It represents the balance between “classic” parenting and the conveniences and discoveries of the tech world, showing that fatherhood can be lighter and more enjoyable.
The channel’s logo is inspired by this mascot, and we incorporated patterns from its skin and space elements into visual communications, creating a unique language that connects the playful world of dinosaurs with the tech universe. The result is a memorable, recognizable, and full-of-personality identity.
