Hey is an advertising agency and design studio based in Brazil. To mark the agency's 10th anniversary and the beginning of a new era, a new logo design was requested. The new identity would need to convey the "Think Big" concept to communicate a thinking big agency, made for thinking big clients.
We start from the idea that to think big you need to see your business and market from different perspectives. For this, we seek to create a unique typographic element that could be viewed from different angles and perspectives. Thus, Hey's new visual identity is a metaphor for the circulation of ideas, lightness and involvement that positions the company as an agent for change, creativity and innovation.